Since quadrilaterals BFSD and CDSE are cyclic, we have ∠FSD=180∘−β and ∠ESD=180∘−γ so ∠FSP=β and ∠ESP=γ.

Let x=∠FAP and y=∠BAM. Then ∠EAP=α−x and ∠CAM=α−y.
Applying the law of sines on triangles EAP and FAP we get
sin(α−x)∣EP∣=sin(∠APE)∣AE∣,sinx∣FP∣=sin(∠APF)∣AF∣.
Dividing those two equalities because of ∣AE∣=∣AF∣ and ∠APE+∠APF=180∘ we get
sin(α−x)sinx=∣EP∣∣FP∣.
Applying the law of sines on triangles EPS and FPS we get
sin(∠PSE)∣EP∣=sin(∠PES)∣SP∣,sin(∠PSF)∣FP∣=sin(∠PFS)∣SP∣
i.e.
sinγ∣EP∣=sin2α∣SP∣,sinβ∣FP∣=sin2α∣SP∣so∣FP∣∣EP∣=sinβsinγ.
Observing the triangles ABM and ACM we see that:
siny∣BM∣=sinβ∣AM∣,sin(α−y)∣CM∣=sinγ∣AM∣
so
sin(α−y)siny=sinγsinβ.
From all of the above we obtain the equation
sin(α−x)sinx=sin(α−y)siny
from which we can deduce that x=y.