Suppose ABCD is a cyclic quadrilateral, with side lengths a=AB, b=BC, c=CD, d=DA. Prove that its area (ABCD) doesn't exceed the following expression 6ab+ac+ad+bc+bd+cd, with equality iff the quadrilateral is a square.
Solution
(ABCD)=(σ−a)(σ−b)(σ−c)(σ−d), whence pairing the factors in the expression (σ−a)(σ−b)(σ−c)(σ−d) in three different ways, and noting that by AM-GM, e.g., (σ−a)(σ−b)≤22σ−a−b=2d+c, we see that (ABCD)≤4(a+b)(c+d), with equality iff a=b and c=d, that (ABCD)≤4(a+d)(b+c), with equality iff a=d and b=c, and that (ABCD)≤4(a+c)(b+d), with equality iff a=c and b=d. Consequently, combining these, 3(ABCD)≤4(a+b)(c+d)+4(a+c)(b+d)+4(a+d)(b+c)=2ab+ac+ad+bc+bd+cd, with equality iff a=b=c=d.
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