Solution:
All points of the circle C are equidistant from A. The plane p also meets the sphere in a circle C′. Let C′′ be the circle center A radius AP. Provided that AB is not a diameter of C′, one of the lines BP, BQ will meet C′′ again at some point R (see diagram).

Now since arcs AP, AQ are equal, so are the angles ABP, ABQ. Hence triangles ABP, ABQ are congruent and so BP=BR. Hence BP⋅BQ=BR⋅BQ. But the square of the tangent from B to C′′ is AB2−AP2, so BR⋅BQ=AB2−AP2, which is independent of the position of p.