In the multiplication sum shown, yyy represents the same digit each time. What is the value of yyy?3y× 4yy1y77y\begin{array}{r} 3y \\ \times\ 4yy \\ \hline 1y77y \end{array}3y× 4yy1y77y(A) 000 (B) 111 (C) 444 (D) 555 (E) 666